SEO FAQs

What is SEO (Search Engine Optimization)?

Search Engine Optimization is a process that helps a website rise to a higher level in search engines for targeted searches

Can you guarantee that I will be number 1 on Google, Yahoo or Bing?

We hear this question a lot, so we would like to clarify. No one can make this guarantee. If they do, run very fast the other way. Here is why. Google, Yahoo and Bing use secret formulas to judge where a website is placed for certain keywords. We use proven methods to move your site up the rankings, but at the end of the day, the formulas are secret and can be changed at any time.

Do I really need to do this on a monthly basis? Can't I just do a onetime deal?

This is another one of those run really fast questions. SEO is long term and ongoing. Otherwise, it is not effective. The fact is, there are many other websites, all vying for a higher ranking in the search engines, and they will gladly take your spot if you try a onetime deal.

What do you need from me?

We need to know what targeted keywords you want to go after in your region (e.g., Fargo Print Center). We will need to change the content on some of your pages to reflect your desired results. At times, we will ask about you, your company, your specialties, etc...

What about "Pay Per Click" - or SEM (Search Engine Marketing) - programs?

Pay Per Click works well to give your site an initial boost of exposure, but you do pay each and every time someone clicks on the link to get to your site. You can adjust daily budgets and how much you are willing to pay for a keyword, but in the end when you turn off your Pay Per Click campaign, your link simply goes away. SEO is much longer lasting. A good campaign will use Pay Per Click to help jumpstart an SEO campaign... not to replace it.